CASE | 2026 Web + Mobile | Service Platform | E-commerce UX architecture and interface system

Ritual 77

A digital platform for ritual services in Moscow and the region, combining service catalogs, guided selection flows, and a calm interface for high-stress user scenarios.

Ritual 77 cover
Client

Ritual 77

Services

UX/UI | Product Strategy | Interface Design

Platforms

Website + mobile-first adaptation

Industry

Funeral and memorial services

01 — Context and challenge

Design clarity for emotionally difficult decisions.

Ritual 77 required a product where users can quickly navigate complex service choices during stressful moments. The interface had to remain calm, legible, and respectful while still supporting full commercial functionality.

The key challenge was balancing informational depth with simplicity, so users can complete urgent tasks without confusion.

02 — Product goals

What the platform needed to achieve.

  • Clear service discovery and filtering

    Users should find the right category and required items in minimal steps.

  • Guided cost transparency

    Calculator-style flows and structured cards make pricing understandable and predictable.

  • Unified web and mobile experience

    A single interface language across catalog, checkout, and support touchpoints.

03 — Solution

Minimal monochrome system with focused actions.

We built the UI around neutral tones, strong typographic hierarchy, and decisive CTA placement. Product cards, category pills, and service bundles were structured to reduce decision friction and support confident selection.

The design system keeps a respectful visual tone while still enabling scalable commerce logic and operational updates.

04 — UX principles

Framework used across the product.

01
Stress-safe navigation and page hierarchy
02
Fast access to key categories and service bundles
03
Visual consistency between catalog and calculator flows
04
Responsive behavior for mobile and desktop scenarios
05 — Outcome

A service platform built for clarity and trust.

The final product gives Ritual 77 a scalable digital layer for catalog growth and customer support while preserving calm communication in sensitive user journeys.

Ritual 77 full case presentation

Building
a service platform?

We design high-clarity user flows for products where trust and decision speed are equally important.