CASE | 2026 Mobile App | BeautyTech | Product Design Customer Experience & Loyalty

SEMPL!

A mobile product that helps users discover and order beauty product samples through a clear, playful flow and a visual identity designed for retention.

SEMPL! app cover
Client

SEMPL!

Services

Product Strategy | UX/UI | Design System

Platform

iOS / Android mobile app

Domain

Beauty sampling & engagement

01 — Context and challenge

Turn product sampling into a simple digital routine.

The idea behind SEMPL! is to make beauty discovery more accessible: users browse sample offers, order in a few taps, and build trust in products before buying full-size items.

The challenge was balancing bright editorial visuals with practical UX, so the experience stays expressive without sacrificing clarity.

02 — Product goals

What the app needed to achieve.

  • Fast onboarding to first action

    A new user should understand the value and place the first sample request with minimal friction.

  • Consistent visual identity

    A recognizable style across screens, cards, promo blocks, and account flows.

  • Retain users with structure, not noise

    Clear status tracking, history, and profile logic to keep interactions predictable.

03 — Solution

A playful interface with disciplined navigation.

We built SEMPL! around card-based content, high-contrast accent blocks, and simple bottom navigation. The app keeps attention on a single primary action per screen and avoids overloaded layouts.

The design language combines soft gradients, fashion-inspired composition, and practical UI components to support both campaign creativity and daily product usage.

04 — UX principles

Core interaction rules used in the product.

01
Single clear CTA on each key screen
02
Readable hierarchy for offers, profile, and history
03
Color system supporting both brand and usability
04
Adaptation for campaign and evergreen content blocks
05 — Product value

Bridge between brands and users through experience.

SEMPL! creates a structured customer journey from discovery to repeat interaction. For users, it reduces the risk of trying new products. For brands, it provides a focused channel for product testing and engagement.

SEMPL! full case presentation

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